Mérité Bakeshop is an exciting new dessert and all day treat concept by Lincoln Carson who has partnered with Crave, a collective created to make food delivery easier and bring hospitality to in-home dining experiences for food lovers everywhere.
Lincoln Carson is a 2020 James Beard Award Nominee for best pastry chef in America and has worked in internationally-acclaimed restaurants.
The logo is a modern take on the hand-painted Parisian patisserie storefronts; Mérité’s identity uses both condensed and extended letterforms to create a bold mark, which is reflected in its flexible ‘M’ package design system.
